| Course no. : | n/a |
| ECTS credits: | 5 |
| Lecturer(s): | Prof. Dr.-Ing. H. Köster, M.A. A. Menn |
| Available: | winter term summer term |
| Course type: | Lecture/practical exercises |
| Exam type: | ??? |
| Exam requirements: | knowledge of the definitions of key concepts in the field of intercultural communication, knowledge in cultural and economic geography, deepened knowledge how to deal adequately with foreign business partners |
| Objectives: | develope sensibility how to deal with other cultures, cultural and economic geography, how to deal adequately with foreign business partners, improvement of knowledge of English |
| Course contents: | 1. Definition of Intercultural Communication (IC) 2. key concepts of IC (definitions of culture, attitudes, perception, stereotypes ) 3. cultural differences in the field of verbal and non-verbal communication 4. different cultural concepts of time, space, power, individual and group, uncertainty, male and female, nature 5. business communication with focus on giving presentations and writing applications 6. economic geography of Great Britain, Spain, France, China |
| Literature: | Hofstede, Geert (1991) Cultures and Organizations, McGraw-Hill Gibson, Robert (2000) Intercultural Business Communication, Oxford University Press, Berlin Seeger, Christoph (Hrsg.) (2003) China, Redline Wirtschaft, Frankfurt a.M. McK Wissen China, 10, September 2004, Hamburg Trompenaars, Fons (1997²) Riding the Waves of Culture, Nicholas Brealey, Hemel Hempstead Heringer, Hans Jürgen (2004) Interkulturelle Kommunikation, Tübingen und Basel |
| available in modul: | key qualification in semester 4 |